|Image from Ulta.com|
It looks like there will be a coupon included where that blacked out box is on the bottom. I am guessing it is 25% off one item, since the hair dryer above it says "25% off with coupon" and is positioned right above the empty spot. I have seen this in Ulta ads before, where a price is advertised using the attached coupon.
I'm definitely interested in the Benefit Box o' Powders set. If I am only able to get one thing, I hope that is it! The Tarte set looks good and those Bare Minerals sets for only $10 are a great deal. With a few prestige brands, several drugstore brands, makeup, hair, beauty tools and fragrance... there seems to be a little something for everyone!
Update (6am PST): The ad is up on the Ulta website! Not sure how long it has been but it is there now under current ads. There seem to be links to all the items but they are broken at the moment for most of them. Assuming these work on Friday, that could make shopping faster and easier!
Click Here to see the ad on Ulta!