I just received an email from ELF with details about their 70% off sale for their 7th birthday. The sale lasts for 70 minutes only, today from 1:00 to 2:10 pm EST. (That is 10 to 11:10 am in Pacific time.) You must add at least $25 worth of product to your cart, then apply the code 70FOR70. Palettes are excluded and you are limited to a discount of $100. Here is the image from the email I recieved from ELF with their details in it.